Brand Collective

Website: www.brandcollective.com.au

Investment date: December 2014

Company Description

Brand Collective owns a number of iconic Australian brands including Volley, Grosby and Julius Marlow, and has exclusive licences for leading international brands including Superdry, Clarks, Hush Puppies,  Mossimo and Lee Cooper.  The business sells through a combination of leading department stores and discount department store chains, as well as around 50 branded retail sites and several company owned websites.  Brand Collective also owns the Shoe Warehouse chain of discount footwear stores.  

Investment Overview

In December 2014, Anchorage acquired the Footwear and Outerwear businesses of the Brand Collective division of Pacific Brands Limited.  Anchorage also acquired the rights to the Brand Collective name, which will be the trading name of the business going forward.
Brand Collective is a classic orphan investment for Anchorage, where the business was non-core to its former parent and underperforming.  Anchorage has developed a comprehensive rejuvenation plan, which together with increased strategic focus and investment, is expected to leverage the full potential of Brand Collective’s enviable brand portfolio.  Simon Woodhouse is Chairman of Brand Collective, and is joined on the Board by Daniel Wong.  Chris Adams is assisting management with the turnaround plan.